The pandemic has shined a much-needed spotlight on inclusivity and innovation in fashion. That’s how our BAVETTE brand was born.
In 2020, our mom had a stroke which required physical rehabilitation. To keep clothes clean, her PT specialists recommended using adult bibs. When nothing on the market sparked joy for our stylish mother, we launched our luxury collection of clothing protectors to give adults confidence and coverage for life’s messy moments.
Major fashion brands are taking special needs seriously with the recent growth of adaptive fashion. For instance, redesigning clothing with magnets and Velcro instead of buttons and zippers are game-changers for many consumers.
Designer Tommy Hilfiger, who has a child with disabilities, led the trend with the launch of Tommy Adaptive six years ago. In 2021, he announced the release of two collections per year instead of one and expanded availability worldwide.
Social Surge is a brand that specializes in disability-friendly clothing. Last year the company launched its first collection made for all abilities.
Statistics show the trend makes good business sense. In the U.S., one-quarter of adults, or 61 million people, live with a disability, according to the national Centers for Disease Control and Prevention. Globally a billion people, or 15% of the population, have some form of disability.
Retailers Target, JC Penney, and Kohl's now sell adaptive fashions for children and adults, paving the way for more brands to evolve. Everyone deserves to dress with style and dignity.
And that keeps us cheering.